AdReady Management Profiles

Karl Siebrecht

President and CEO

Karl oversees AdReady’s go-to market strategy and pursues new opportunities for increasing AdReady’s revenue and worldwide market share. Before joining AdReady, he was general manager in charge of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft. Previously, Karl was president of Atlas at aQuantive, before its $6B acquisition by Microsoft—the largest purchase in Microsoft’s history. Prior to aQuantive, Karl was a manager at Bain & Company, a strategic consulting firm in Boston, MA. He also spent four years in the United States Navy as a Diving Officer. Karl earned an MBA with honors from the Amos Tuck School at Dartmouth College, and a BA in Economics from Duke University. He currently serves on the Board of Directors of KingFM and EnergySavvy.com in Seattle.

Aaron Finn

Founder, Chairman, and Chief Strategy Officer

Aaron co-founded AdReady in 2006 with the goal of empowering marketers of any size to easily and effectively advertise online. He has focused on making AdReady a pioneer in the fast-growing display advertising sector. Prior to AdReady, Aaron launched [ia] Interactive Inc., a traditional online advertising agency, and he was also a consultant to technology and consumer businesses. Aaron was a founding executive of Classmates Online, where he served as Vice President of Customer Acquisition and Business Reporting & Analytics. From 1999 through 2004, he had full responsibility for growing and managing Classmates’ customer acquisition programs and online marketing budget, which consistently ranked as one of the ten largest in the world during his tenure. Aaron began his career in the commercial banking industry and holds a B.A. in Business from the University of Iowa.

Teresa Kotwis

Vice President, Finance

Teresa oversees all aspects of AdReady’s finances, including corporate accounting, tax matters, and financial analysis. Teresa also leads AdReady’s human resources team. Prior to AdReady, she served as Corporate Controller for Onyx Software, with responsibility for worldwide SEC reporting, tax compliance, and Sarbanes-Oxley compliance. Teresa was also the Vice President of Finance & Administration for Classmates Online, where she built and led a team that was responsible for accounting, legal issues, financial analysis, and treasury and cash management. She graduated summa cum laude and earned a BS in Management from the A.B. Freeman School of Business at Tulane University.

Jamie Lomas

Vice President, Sales and Client Services

Jamie is responsible for executing AdReady's direct revenue strategy. He is a leader in interactive advertising and considered an expert in both media and campaign optimization, with more than 15 years of sales and marketing experience. Before joining AdReady, Jamie was Vice President of National Sales for United Online, where he was responsible for US online media revenue. Prior to United Online, Jamie managed the online media business unit for Classmates.com. Early in his career, Jamie worked in business development and product management for Internap Network Services (NASD: IIP). From 1994 to 1999, he worked in a variety of sales and marketing roles with Visio Corporation (acquired by Microsoft). Jamie graduated with a BA in economics from the University of Washington. He has served on multiple committees for the Internet Advertising Bureau and has been a guest lecturer on the UWTV television network.

David Sliwa

Vice President, Engineering

David drives AdReady’s operational and technical initiatives and provides leadership to the technical and engineering teams. He has over 10 years experience developing large scale database applications. Prior to AdReady, he served as Development Manager at Classmates Online where he designed and developed Classmates' advertising referral database that tracks performance across 400 advertisers and 20,000 advertising sources simultaneously. Also at Classmates, David managed the team of engineers who architected, developed and maintained Classmates’ core email functionality. Distributing and managing seven million emails each day, the system is one of the largest on the Net. Most recently, his team was leading the implementation of a data warehouse engine to support Classmates’ content aggregation and distribution initiatives rapidly and efficiently across 100 million registered members. Previously, David served as Co-Founder of ListPool.com, a site for storing and sharing user-generated lists. David has a BA in Management Information Systems from the University of Iowa.

Tom Wilson

Vice President, Product and Operations

Tom leads the product team at AdReady, and he is responsible for development of AdReady’s industry-leading product platform. In addition, he oversees advertising operations and creative asset development. Prior to joining AdReady, Tom led online customer acquisition efforts for several products for United Online. His focus was on managing a small team to achieve strict campaign performance goals. Tom’s experience has been across multiple online marketing channels, including display ads on Networks and Portals, Search PPC, Organic SEO, and Affiliate campaigns. He has worked extensively on developing customized third party ad serving and targeting solutions. During his career, Tom has managed the successful execution of more than $100 million dollars in online marketing. Tom earned a Bachelor’s Degree from the University of Iowa. He graduated Phi Beta Kappa, and earned an MBA from Loyola University Chicago.