Great article today by Jack Loechner from the Center For Media Research and passed along to me by David Schneiderman (one of our strategic advisors). It is another data point supporting the need to help businesses with their online presence. These gaps will continue to close and the businesses that take advantage of it earlier will be the bigger winners.
Posted by
Aaron Finn
on
Feb 13, 2009
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Rob Garner’s article today titled One Keyword, 909 Advertisers is a perfect example of the demand and liquidity in the search market that has been driving so much of its growth.
If the display market had this type of liquidity, just think about how different things would be:
- Users would VALUE banner ads
- Publishers would EARN more sustainable rates
- Advertisers would find scalable SUCCESS
Eventually, this has to happen to display and our current economy will make it easier than ever to accomplish. We all just need to be pulling on the same oars: standardization, unrestricted access, and realistic pricing expectations.
Posted by
Aaron Finn
on
Feb 11, 2009
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