Recently a group of AdReady folks were in San Jose for the Search Engine Strategies (SES) tradeshow, where we were joined by 100+ other companies. The conference attracted a few thousand people from all over the world, and I talked to attendees from Russia, Germany, England, China, Japan, and elsewhere.

I also did a short interview from the show floor with Jim Hedger from WebMasterRadio.fm, and we talked about where the idea for AdReady came from (hint: it has a lot to do with all those countless Classmates.com banners), our product lineup, how we help our customers, and what trends are shaping the marketplace. Listen to my Search Engine Strategies interview.

For more interviews from the show, check out the WebMasterRadio.fm site.

Posted by Justin Baker on Aug 25, 2009   |   Tweet This   |   Email This

Another customer has joined the AdReady for Publishers family: the Atlanta Journal-Constitution recently started using our self-service display ad solution to put display ads within reach of their SMB (small- and medium-sized business) advertisers—so banner ads are no longer a big-budget luxury for them!

Now these SMBs can better drive Website traffic, sales, and brand awareness, by targeting campaigns to a specific metro Atlanta geography, even on a modest budget. Tracking and fine-tuning campaigns is a snap too—very reminiscent of the search-ad reporting many SMBs already love.

MSNBC, ESPN, the New York Times, and other premier publishers are already using AdReady for Publishers—and we’re very glad to have the Atlanta Journal-Constitution on board, too. Check out the full press release for more details.

Posted by Justin Baker on Aug 21, 2009   |   Tweet This   |   Email This

That’s the funny-but-true title of an article out last month from Henry Blodget, CEO and Editor-in-Chief of The Silicon Alley Insider. He begins talking about how advertisers “were taught that online display ads had one purpose in life, which was to get people to click on them. Of course, nothing could have been farther from the truth.” Great stuff, check out the whole article.

Posted by Aaron Finn on Aug 07, 2009   |   Tweet This   |   Email This

The winning ad template for this month is Car Insurance.

It must be a sign from our inaugural Creative of the Month, "Car Slide." This template generated over a 900% ROI in the last 7-days for the client, completely crushing the competition. Another interesting note is that 75% of the impressions came again from the Gif version with a click through-rate greater than 0.30%, whereas the Flash version had a click-through rate less than 0.10%. That is over 300% better for the static Gif image. It is a great example as to why you need to be running as many formats and sizes as possible. AdReady’s customization tool makes both a Flash and a Gif version and 7 different dimensions of every ad. That's 14 ads from each of our 800 templates for $0. Visit our DIY service, or check out our Premium service, and get started today.

Posted by Aaron Finn on Aug 06, 2009   |   Tweet This   |   Email This