Read the new white paper to find out how banner ads and search ads perform better together.

You can download it here.

Or if you’d prefer, listen to the webcast.

Posted by Justin Baker on Sep 22, 2009   |   Tweet This   |   Email This

Industry experts estimate that only 1 – 2% of site visitors convert to customers. That means over 98% of your site’s visitors simply walk away. Re-targeting (also called “behavioral re-targeting”) is a way to reach those visitors—and it’s the cheapest way to improve conversions over time. For example, AdReady can help you tailor a re-targeted message to people who have visited your site: "Thanks for visiting! Come back soon and we’ll give you $5 off your next purchase."

Multiple re-targeting campaigns can target customers who have been through your purchase process but did not convert—so you can give them a custom message different from the one that you give visitors who came to your site and bounced.

Want to learn more? Contact our sales team at: sales@adready.com.

Posted by Justin Baker on Sep 10, 2009   |   Tweet This   |   Email This

Every month, we feature a piece of "killer creative." This month’s display ad is nicknamed "Orange Wave"—and it’s racked up a phenomenal .037% click-through rate, more than double the travel industry standard of .015%.

The ad comes from Yapta, an innovative company that helps travelers get a handle on fluctuating prices so they know when to "buy low." ("Yapta" stands for "Your Amazing Personal Travel Assistant.")

How does that .037% click-through rate break down? "Orange Wave" hit 3.4M impressions, with over 5700+ clicks delivered.

Yapta’s "Orange Wave" ad was built using AdReady’s library of over 800 customizable templates. This creative shows how AdReady can help you put out a strong, visually attractive ad that reinforces your brand and produces results.

Posted by Justin Baker on Sep 10, 2009   |   Tweet This   |   Email This