The New York Times Launches Self-Service Advertising Powered by AdReady

NYTimes.com to Deliver Self-Service Online Display Advertising Solution for Small Advertisers

New York, NY and Seattle, WA — June 10, 2008 — The New York Times and AdReady™, Inc. announced today the launch of Self-Service Advertising (www.nytimes.com/selfservice), an online display advertising site that enables small businesses to easily create and manage online ad campaigns on NYTimes.com.

This new alliance reflects a growing trend among publishers seeking to provide small advertisers with an efficient and cost-effective way to advertise online through targeted and optimized banner advertisements.

"This self-service solution — in conjunction with our direct sales team that focuses on larger ad buys — allows advertisers with budgets of less than $10,000 per campaign to reach our highly desirable audience, thereby opening our ad inventory to an increasingly wider range of advertisers," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. "This new feature allows NYTimes.com to better serve small businesses and the long tail for online display advertising. We look forward to working with AdReady in this promising new venture."

"We are pleased to have been selected by The New York Times to align with them on their self-service advertising initiative," said Aaron Finn, president and CEO of AdReady. "Working together, The New York Times and AdReady will offer an innovative solution that removes friction from the display advertising process and delivers the best results for online advertisers."

This new comprehensive solution (www.nytimes.com/selfservice) brings NYTimes.com's sought-after inventory to a Self-Service display platform for small advertisers.

The Self-Service platform provides online marketers with creative intelligence and access to a database of successful, customizable display ads that can be uniquely modified with a proprietary customization tool. Marketers can create a Self-Service account on NYTimes.com at www.nytimes.com/selfservice and, by using the platform, easily design an ad and launch a complete, fully managed, scalable ad campaign on the site.

According to Nielsen Online, NYTimes.com had 17.9 million unique visitors in April and was the No. 1 newspaper Web site in the United States, a position it has long held.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About AdReady

AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady's data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface and detailed reporting on all performance aspects of their advertising campaigns. Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group. http://www.adready.com

Contacts:
For The New York Times:
Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
Stacy Green
212-556-7078
green@nytimes.com

For AdReady:
Megan Prest
206-792-5182
mprest@adready.com

This press release can be downloaded from www.nytco.com and www.adready.com.

AdReady is a trademark of AdReady, Inc. and is registered in the US.