| May 8th |
Coming Soon To The Endangered Species List: Online Ad Sales Teams? WASHINGTONPOST.COM by David Kaplan The self-serve ads option has been all the rage for search ads the last few years. Increasingly, now, do-it-yourself is becoming similarly popular for the display ad space. Over the past several months, a number of companies have come up with DIY offerings: Fox Interactive Media (NYSE: NWS) began testing a self-serve option for its local TV websites and on MySpace, as Facebook's DIY program has been drawing interest from small advertisers as well. Meanwhile, a slew of relatively new vendors like AdBrite, AdReady and AdItAll have all been pushing self-serve display-buying options as well. On the web publisher side, AOL (NYSE: TWX) just released PubAccess, a self-serve tool aimed at small publishers as a way to manage their display ads. Google (NSDQ: GOOG), which was credited with helping spur the rise of search ads with its self-serve system, has launched a similar service. Lots more after the jump? |
| May 7th |
Do-It-Yourself Display Ads May Reshape Online Marketing THE WALL STREET JOURNAL.COM by Shira Ovide "There's no real solution for the smaller advertiser who wants to enter the display market," said Aaron Finn, chief executive of AdReady, one of the new companies offering access to the market. Mr. Finn used to head marketing for Classmates.com, one of the biggest buyers of online ads, and launched AdReady last fall with backers such as Bain Capital LLC's Bain Capital Ventures. AdReady promises to ease the headaches and guesswork and to lower the costs associated with buying display ads. A Ford dealership in California can pick from a pool of templates and customize an image of a revolving Ford car with the dealership logo and contact information. Then, the dealer can buy ad space through AdReady on major Web sites targeted to reach only Web surfers in California. The system suggests tweaks, such as making the ad background purple rather than white, that have proven to draw more people to click on ads. Advertisers can spend as little as $20, and AdReady is paid a cut of the ad buy. |
| May 7th |
SearchEngineUpdate with Vanessa Zamora SEARCHENGINEWORLD.COM by Vanessa Zamora |
| January 8th |
Create and manage display ads using AdReady FEEDGROWTH.COM If you're in a small business, you know that one of the major challenges is figuring out how to wear many hats. The "design a display ad" hat doesn't fit on too many heads. AdReady might be the tool for you, no matter what your design skills are. AdReady can help you run the whole thing - from creating the ads to managing and tracking their results. Sign up, choose a display ad from their library (including different sizes), then customize it to your specifications. In most cases, you choose your message and images, then add your company logo to a pre-designed selection of ads (some even have historical click through rates). ... AdReady's real value is making self-service possible - essentially the ability to create and place display ads without the need for a third party. They do take a fee for this capability, so be sure to compare what an agency might do with what this system charges. |
| December 17th |
AdReady lands $10 million for expansion SEATTLEPI.COM by John Cook "We really remove a lot of the cost out of the creative development process," he said. "If you walked into any creative agency, you are going to pay anywhere from $500 to $5,000 to have an ad created for you." Started in October, AdReady has developed an online library of about 600 prefabricated display ads in categories such as real estate, education and travel. Customers choose an ad, customize it and then — with AdReady's help — launch it into networks such as Google and Yahoo's Right Media. |
| October 16th |
AdReady, Another Low-Cost Display Ad Shop, Opens MEDIAPOST.COM by Gavin O'Mailey CHAMPIONING THE DEMOCRATIZATION OF DISPLAY advertising, a startup named AdReady has launched a service for small- and really small-sized marketers to get in on the act. Rather than hiring an ad agency, which typically costs thousands of dollars upfront for creative design, AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. |
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