We make it easy for premium publishers to intelligently monetize their traffic. By leveraging
our automated AdReady for Publishers solution, publishers can drive incremental revenue by more
efficiently selling their inventory to a broader set of potential advertisers and still directly
own the relationship with them. We will create a white-label version of our platform that will
enable you to drive greater competition for your inventory and at the same time deliver a more
relevant experience to your audience.
Key Benefits (click titles for details)
You have built a premium brand and invested heavily in aggregating a targeted and desirable audience.
Rather than relegating your unsold inventory to "remnant" ad networks or defaulting to house ads,
sell that same inventory directly, in an automated manner, to advertisers who truly value your audience.
Drive incremental advertiser demand into your sales ecosystem and establish a
“farm system” of smaller advertisers that you would otherwise have to turn away.
As part of your client roster with the AdReady for Publishers solution, these
smaller advertisers become fertile ground for future upsell opportunities.
Recognize efficiencies in your sales organization by allocating sales and support staff to advertisers
whose budgets justify that level of investment. When the investment is not justified, outsource your
ad operations, trafficking, and billing efforts for these clients to AdReady.
By driving advertisers directly through your white-labeled version of the AdReady platform, you
control the relationship with the advertiser and eliminate the risk of disintermediation.
You maintain control over inventory, pricing, and which advertisers run on your sites.
The transition from selling traditional media (print, radio, television) to selling digital
media can be challenging for many media organizations. AdReady for Publishers offers a
simple, turnkey tool to ease this transition.
Want to learn more about AdReady for Publishers?
CONTACT US
or call us at 1-866-546-6009
By partnering with AdReady, we were able to build valuable relationships with smaller clients,
while dedicating additional resources to larger clients. The result is incremental
growth in our overall advertising revenues.
- Amber Dunn, Senior Vice President of Sales
Allrecipes.com
