Seattle, Wa. – May 1, 2012 – AdReady, a leading platform for managing digital display advertising, has named Aaron Averbuch President and COO, effective today. Averbuch will transition into the CEO role over the next 90 days.
“I am excited to take over this responsibility and honored to be selected by the board to fulfill this vision,” said Averbuch, who recently served as the company’s VP of Technology.
Averbuch will be replacing Karl Siebrecht who will maintain his role as a board member. “I have worked closely with Aaron and think he brings the right leadership and vision for the company’s future,” Siebrecht said. “I look forward to continuing to play an important role in the company’s growth as a board member.”
AdReady is profitable on an operating basis and has had more than 8,000 customers run over 560,000 ads across nearly 150,000 sites.
Averbuch is a long-time technology industry veteran, having worked in senior technical roles at Microsoft, Pure Networks and Cisco.
AdReady is the leading turnkey platform for online advertising. Its powerful software encompasses all the latest advantages of digital media including precise micro-targeting, re-targeting, cost-effective ad-exchanges, real time measurement and message optimization. AdReady simplifies the process with an intuitive start-to-finish solution that helps you optimize your media spend to achieve measurable results. AdReady has been recognized for “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference.
Resonance Public Relations