Online Advertising Veteran Rejoins Solid Technical Team to Build on Business Success and Continue to Drive Profitable Company
SEATTLE, WA — Dec. 19, 2012 — AdReady (www.adready.com), the leader in scalable online display advertising, announced today that Aaron Finn, the co-founder and current Chairman of the Board, is returning to his role of CEO to run day-to-day operations of the profitable company.
“AdReady is at the forefront of online display advertising,” said Finn. “The most influential online media companies and top brands from ESPN to Yahoo! to Alaska Airlines are using AdReady solutions to cost effectively create and manage thousands of online display advertising campaigns. We look forward to continuing to exceed our customers’ expectations.”
Aaron Averbuch, who has served as CEO, has transitioned to CTO and is tasked with the research and development of AdReady’s display platform that supports the easy creation of actionable display ads across platforms, from desktop to smartphones and tablets.
“Aaron Averbuch and team have done a fantastic job in 2012,” said Finn. “I am excited to be returning, building on the current profitable momentum and the increasing importance of display in the market. With the high costs of ad agency services, mountains of data and the expertise required to run digital advertising, more companies require the speed and cost effectiveness that only AdReady delivers.”
As Vice President of Customer Acquisition and Analytics at Classmates.com, Finn built a hugely successful customer acquisition strategy, primarily utilizing display advertising. Finn left Classmates to found AdReady, which has become a leader in providing innovative creative tools, precision targeting, and scalable campaign management that deliver a proven return on investment to customers. Since its inception AdReady has managed 60,000 display campaigns delivering over 70 billion ad impressions.
“Aaron is one of the very best in the world in the online display advertising space, and all of us on the board and management team are incredibly happy to have him back leading the ship,” said Greg Gottesman, AdReady board member and Managing Director of Madrona Venture Group. “I am excited for our clients because Aaron is squarely focused on figuring out new ways to deliver more customers to them at scale and in the most effective way possible.”
AdReady, founded in 2006, provides a powerful one-two combination of service and software that enables marketers, agencies and publishers to cost effectively implement and manage display campaigns of all sizes. AdReady simplifies the process with an intuitive start-to-finish solution that helps you maximize your media spend and achieve measurable results. Visit http://www.adready.com/ for more information.
© 2012 AdReady, Inc. All rights reserved. All other trademarks are property of their respective holders.