Seattle, WA – June 20, 2012 – AdReady, the leading turnkey platform for managing digital display advertising, today announced that it has secured $500K in a funding round led by Madrona Venture Group. In addition to the new funding, the company announced that it has secured contract extensions with three large existing customers, Alaska Airlines, ESPN, and Yahoo!.
“We have a strong position in the marketplace,” said Aaron Averbuch, AdReady’s President. “This funding is validation of where we have been with recent customer successes and, more importantly, where we are headed.”
“I believe in the vision of AdReady, which from the beginning has been to make display advertising as easy and effective for advertisers as search,” said AdReady CEO Karl Siebrecht, who also participated in the financing. “The company has made great strides over the last year, and this funding is a great sign that the investors, myself included, believe in the company’s current and future success.”
AdReady is profitable on an operating basis and has had more than 8,000 customers run ad campaigns across nearly 150,000 sites.
“Madrona was happy to lead this recent round of funding,” said Brian McAndrews, Madrona Venture Partner and member of AdReady’s board. “We care a lot about what customers are saying and what they’re doing in terms of signing up with the service. Having several of our largest customers sign committed deals is a sign that we are focused and delivering results.”
AdReady is the leading turnkey platform for online advertising. Its powerful software encompasses all the latest advantages of digital media, including precise micro-targeting, re-targeting, cost-effective ad-exchanges, real-time measurement and message optimization. AdReady simplifies the process with an intuitive start-to-finish solution that helps you to optimize your media spend to achieve measurable results. AdReady has been recognized for “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference.
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