AdReady Blog

Programmatic Road Show Comes To NYC!

Hot off their packed AdTech session, CPXi President, Jeff Hirsch, and Angela Lee-Bostick, Associate Dean of Marketing and Communications, Emory University, bring their Programmatic Creative Roadshow to the East Coast! The industry is buzzing about programmatic creative and now is your chance to hear first-hand, the benefits of utilizing the technology. The duo will join Arun Mani, Vice […]

CPXi Empowers Emory University to Leverage Non-Standard Display Opportunities

Jeff Hirsch of CPXi and Angela Bostick of Emory University to Discuss Importance of Programmatic Creative in Digital Media at Ad:tech San Francisco NEW YORK, NY–(Marketwired – Mar 24, 2014) – Global digital media holding company CPXi, in conjunction with Emory University, shared today how programmatic creative has helped improve campaign performance of Emory’s Goizueta Business School MBA program […]

Can Ad Creative Diversity Accelerate Programmatic Media Growth?

New Industry Report From CPXi Highlights “Programmatic Creative” as the Solution for Increased Performance at a Decreased Cost; Report Finds Display Advertisers Are Currently Paying up to 4x More Than Necessary. NEW YORK, NY–(Marketwired – Jan 22, 2014) – The results of an in-depth special report examining the critical need for an automated solution to the […]

Meet the AdReady Team – Part 2

A few weeks ago we introduced part of our team, now meet the rest! Jessica Dolence, Lead Designer I moved to Seattle shortly after graduating from the Herberger Institute for Design and the Arts at Arizona State where I received a BFA in Intermedia.  My mini Dachshund and I love living in the PNW and […]

Meet the AdReady Team – Part 1

Meet our team: Aaron Finn, Senior Vice President I am one of the co-founders of AdReady and very excited to be joining the CPXi team. Prior to founding AdReady in 2006 I managed Classmates.com’s online marketing programs. I currently live in the Midwest, Iowa to be exact, with my wife and 4 children and commute […]

CPXi Acquires AdReady

CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York—October 1, 2013—Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads. The acquisition brings CPXi one step closer to top global brands […]

Aaron Finn, AdReady Founder, Returns to Take the Helm

Online Advertising Veteran Rejoins Solid Technical Team to Build on Business Success and Continue to Drive Profitable Company SEATTLE, WA — Dec. 19, 2012 — AdReady (www.adready.com), the leader in scalable online display advertising, announced today that Aaron Finn, the co-founder and current Chairman of the Board, is returning to his role of CEO to […]

AppNexus Category Enhancements Now LIVE!

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AdReady customers now have access to an enhanced AppNexus offering, enabling advertisers and agencies to fine-tune their contextual targeting. Just a few of the benefits include: Increased Granularity of Current Content Categories- Pre-existing content categories have been further broken out to accommodate more precise contextual targeting. Brand New Content Categories- This includes seasonal content categories […]