AdReady Blog

New Site Targeting Options Ready for Use

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AdReady is proud to announce a new product feature! As part of our endeavor to make display advertising simple and accessible for any sized business and any sized budget, we are on a continuous mission to expand the reach available within our platform. To uphold this mission, we have built an additional site targeting option […]

AdReady – Making Mobile As Easy As Display

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AdReady’s display advertising solutions have always made it extremely easy for countless advertisers to maximize the return for their online advertising dollar. With the large uptick in mobile-specific websites and experiences, as well as the sheer growth of smart-phone and tablet usage, the need to extend AdReady’s solutions to make mobile advertising just as easy […]

AdReady Secures Funding, Re-signs Key Customers

Seattle, WA – June 20, 2012 – AdReady, the leading turnkey platform for managing digital display advertising, today announced that it has secured $500K in a funding round led by Madrona Venture Group. In addition to the new funding, the company announced that it has secured contract extensions with three large existing customers, Alaska Airlines, […]

Audience Targeting Coming From A Neighborhood Store Near You

Dentists, dry cleaners and other local business owners want the same search and ad targeting platforms as national brands and retailers, but can’t reach that goal due to complicated systems and lack of technology. … The first stage becomes developing easy to use online display ad tools, allowing small businesses to access inventory and build […]

Attribution Challenges Business Objectives

Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search marketers this year. This requires significant data, technology and support from c-level executives across all business units in the organization to become successful. Structural changes […]

How Online Advertising Can Make Political Ads More Effective

AdReady’s Randy Wootton explains what the web can offer in an election year that TV can’t. ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still […]

Aaron Averbuch named President of AdReady

Seattle, Wa. – May 1, 2012 – AdReady, a leading platform for managing digital display advertising, has named Aaron Averbuch President and COO, effective today. Averbuch will transition into the CEO role over the next 90 days. “I am excited to take over this responsibility and honored to be selected by the board to fulfill […]

AdReady Makes Persuasive Play for Political Pixels

April 11, 2012 – Seattle, WA. Online advertising platform leader AdReady is making a major push in the political advertising world and aggressively stating its case as a superior substitute for direct mail. The company believes its intuitive and easy-to-use turnkey platform will be attractive to regional political campaigns that lack some of the online […]

A Partnership Supporting Collective Insights™

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At AdReady, we work hard to maximize our customers’ digital advertising ROI. With our technology, you can buy on a variety of networks, publishers and exchanges and you can easily build media plans, target, and optimize your campaigns. This has been the core AdReady DNA for some time now; however, last year we put a […]

AdReady to Host Luncheon Seminar on the New Political Online Advertising Landscape

Event Will Share How Local Politicians and Political Agencies Can Drive Successful Online Display Ad Campaigns SEATTLE, WA–(Marketwire – Mar 13, 2012) – AdReady (http://www.adready.com/), creators of powerful software that enables any marketer to master online advertising, today announced it is hosting a special luncheon on March 29 titled, “The New Rules of Political Advertising: […]