Tag Archives: display

At AdReady, we work hard to maximize our customers’ digital advertising ROI. With our technology, you can buy on a variety of networks, publishers and exchanges and you can easily build media plans, target, and optimize your campaigns. This has been the core AdReady DNA for some time now; however, last year we put a name to the core platform and intelligence that powers the smart bid, budget allocation and publisher ranking recommendations that AdReady provides our customers – we call that Collective Insights™.

And the magic behind the curtain is our Real-Time-Bidding (RTB) capabilities. RTB enables advertisers to bid more effectively on precise inventory and audience targets. It’s very efficient and brings the best of software and scaled data to the digital media world. But, we only get 100 milliseconds to respond to a bid request, and we need to do this tens of thousands of times every second – and even more in the future!

Even at those breakneck speeds, we want to make sure the full value of the Collective Insights science is informing each and every decision – not just for how much to bid, but also on which impressions to bid on, which to take a pass on, and which advertising creative to show on any given page. As it is only when we apply these sorts of smarts that we can provide “Big Results for Small Budgets”

This science, and the big data supporting it, has required some great work across all of our teams here at AdReady, as well as working with some great partners. One of which, the Open Data Group (http://opendatagroup.com), is one of the world’s experts in toolsets for statistical modeling. While the Open Data Group  may not be as well known to folks in the digital advertising industry,they have been a key partner in helping  us take the next step in scaling our RTB capability.

While researching and evaluating myriad options, we found that the open source Augustus toolset was the best fit and then spent a significant amount of time with the Open Data Group working on features and tweaks to get the Augustus toolset and PMML Specification to fit our high demand, high throughput, low latency requirements.

Open Data Group has been a great partner, and has been very excited to see the work we are doing – in fact, ODG’s CEO will be speaking about this unique application/engagement of scaling Big Data in Real Time and our partnership at an upcoming conference– http://www.predictiveanalyticsworld.com/chicago/2012/  –where the real “rocket scientists” hang out.

Looking forward to seeing some of you there,
Aaron

AdReady is pleased to name David Bowling as Director, National Sales.

In the current economy, agencies are extremely pressed to do more with less, while developing innovative new ways to offer value added services to their clients

Our technology is specifically designed to give agencies the ability to deliver to their clients transparent measurable results all without breaking their budgets or straining limited in-house resources.

We are excited to add David and his years of CMR/Agency experience to our team. For more information CMR’s and agencies can contact David at dbowling@adready.com

–Karl

Today I made the very tough decision to reduce the size of our team. In order to stay focused on our mission in an evolving marketplace, we have to adapt and evolve with it – and sometimes that requires getting smaller in some areas to invest more in others. We said goodbye to some incredibly talented and good people today who will go on to do great things in the next chapters of their careers. I want to thank all of them, as well as our partners, customers and current AdReady team for their past, present and future support as we continue to grow our business.

–Karl

– blog post by AdReady’s Senior Vice President of Sales, Service and Marketing, Randy Wootton

I have been in and around e-mail and banner advertising for 12 years. In fact one of my first jobs out of business school was the Group Product Manager for AvenueA’s new media solutions, which included its precision e-mail and mobile products. Yes, even in 2001, we thought it was the “year of mobile.”

You can find a primer on e-mail marketing, how it can be used for both acquisition and retention marketing and some of the classic advantages/disadvantages here. For the sake of this blog article, I will focus on email marketing as a prospecting vehicle and–for which–you would often rent 3rd party lists of e-mail addresses to e-mail against. Your goal is to try to convert a generic “suspect” into a semi-qualified “prospect”. This is in contrast to loyalty/retention e-mails where you are e-mailing your “house list” to share information and perhaps softly up sell current customers on new products/capabilities. Continue reading →

It’s been an exciting month here at AdReady as we kick off 2012. There was no warm up period or slow start to the exciting articles coming out about display advertising and predictions for what’s to happen in this new year. Here are some of our top links we’ve come across over the past month:

• Three Predictions for Display Advertising in 2012 from Top CEOs in the Ad Space
• In preparation for the Superbowl, we looked at 12 Ads That Changed Super Bowl Marketing
• Google announces “Search + Your World.” This could greatly influence Google+ posts in your search results and impact SEO.
• Big Data is a popular buzz word. Learn why it’s not about how much data you have, but what you do with it.
• We are entering a New Era in Display Advertising. Here are five reasons why search marketers should care.
• Facebook announced they are rolling out display ads to your news feed.
• Want to get started on a retargeting campaign? These five great tips will help improve your conversion rates.
• Display Advertising 2.0 comprises a number of advancements to the industry. Learn what these are.
• Google is poised to surpass Yahoo in display advertising. And Facebook just overtook Yahoo as well.
• AdReady and Buuteeq partner on online ad service for hotels
• Online Ad Spending to Surpass Print for First Time in 2012
• SOPA bill is removed after much deliberation and public uproar.
• AdReady drives new innovation through the Power of Two: Integrating Social Advertising with Display Platforms
• Love infographics as much as we do? This one highlights How Display Works in the Marketing Mix
• Facebook now takes a 28% share of US display ads

Hope you enjoyed this month’s AdLinks. Have a great week!

If you missed Olly Downs presentation last week on display advertising, here are the slides from his webinar. We are currently working on getting audio to accompany this presentation, but we wanted to make sure you had access to his slides as soon as possible.