Case Studies
AdReady for Advertisers
AdReady helps any marketer become a display advertising ‘pro’ while they maximize their marketing dollars.
Alaska Airlines ROI improves 125% with Targeted Display Ads
Alaska Airlines was looking for an online advertising solution that could keep pace with the rapid changes in the airline industry. Their previous efforts were time-consuming and they had no way of knowing if they were worth the considerable expense. To solve these issues, AdReady provided a unique solution that allowed Alaska Airlines to create targeted ads quickly in response to shifts in their business and measure if their efforts were giving them a positive return on investment.
The UW Foster School of Business Precision Display Ad Placement Made Affordable
The University of Washington Foster School of Business wanted to driving awareness of the program among an affluent audience, in tightly geo targeted areas. In 2009 marketers with the University of Washington Foster School of Business approached AdReady with a challenge many in the display space face every day; how does a marketer reach a targeted audience on a tight budget?
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The San Antonio CVB achieves ROI with Targeted Display Ads
The San Antonio Convention and Visitors Bureau wanted to drive more summer visits to San Antonio. They were looking to reach affluent travelers in the Texas and Oklahoma region—and needed to identify ways to reach customers that were cost-effective and could offer tight geographic and demographic targeting.
Bob Bridge Toyota Revs Up Cars Sold with AdReady
Bob Bridge Toyota was trying to drive traffic to their website with traditional advertising and online paid search campaigns, but it wasn’t delivering the results they needed. Utilizing AdReady’s creative suite of performance ads, Bob Bridge saw these ads receive 10 times the clicks of manufacturer-provided creative and monthly websites visits increased 94% in the first three months.
The Jacksonville Jaguars increased Ticket Sales 30% with Targeted Display Ads
The Jacksonville Jaguars needed a fast, cost-effective way to sell ticket packages for the 2009 – 2010 season. The Jaguars marketing team knew that online display advertising could help them reach local fans, but they didn’t want to pay a large digital agency for media planning, media access, and sophisticated targeting capabilities. They also needed a flexible, short-term solution, focused on the months before the regular season.
The University of Washington Professional & Continuing Education Cuts Advertising Costs
The University of Washington Professional & Continuing Education wanted to increase awareness of certain programs offered through University of Washington Professional & Continuing Education (UWPCE), the UWPCE marketing team placed display ads on sites related to the topic of each program to attract the interest of potential students. The team needed to target potential students to some programs locally and to others nationally, while adhering to specific university branding guidelines for each of the distinct programs.
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Rhapsody Hears Sweet Music with a 93% Decrease in Customer Acquisition Costs
Rhapsody, a leading music subscription service, was looking to improve subscriber acquisition costs on their display advertising budget and reduce internal operating time and costs. Rhapsody’s overall ROI in display advertising has risen steadily, with some segments rivaling the performance of paid search campaigns. After four months, Rhapsody’s subscriber acquisition cost through the AdReady media channels had decreased 93 percent while the volume of acquisitions more than tripled.
Campaign achieves aggressive goals on a limited budget
Bacon Salt, a company founded on the simple belief that everything should taste like bacon, was looking for an affordable advertising approach that would get their unusual brand message out in a compelling way. AdReady delivered.
High-quality sales leads generated by targeted display campaigns on AdReady
Rally Software builds software project management systems and tools for software engineers and project managers. They were driving sales leads from search marketing (PPC), but wanted a marketing option with more scale and volume, without sacrificing lead quality. They started working with AdReady in 2007, and have found great success using the AdReady platform as a cost-effective tool to increase their sales leads.
AdReady for Agencies
AdReady helps agencies of any size quickly master online display advertising to win new clients, deliver exceptional results, increase revenue and reduce overall costs.
Sunrise Media Ramps Up Its Digital Display Ad Marketing
Since 1980, Sunrise Media has helped many top brands with their regional and national advertising. Sunrise brings to the table powerful relationships and extensive industry knowledge to meet client goals—but when those clients pushed for more digital interactive spending, Sunrise needed to grow its media capabilities quickly and intelligently. Sunrise turned to AdReady for an end-to-end solution.
AdReady’s Precision Display Ad Campaigns Help Avala Marketing Group Elevate Client Brands
AdReady for Agencies provided Avala Marketing with the end-to-end solution it needed to create, manage and optimize digital display campaigns for its diverse set of recreation industry clients. With AdReady, Avala account executives were able to quickly launch Precision Campaigns that were targeted to specific consumers, extending the value of the digital dollar and increasing client satisfaction.
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