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buuteeq: HELPING INDEPENDENT HOTELS LOOK LARGER THAN LIFE THROUGH THE POWER OF RETARGETING

“AdReady’s retargeting capabilities provide a highly effective way for buuteeq to help hotels to increase the conversion rates on traffic that has wandered off and say: ‘Hey, come back.’ The end result is that a hotel seems bigger and larger than life since the ads follow the user to so many other web sites. It really adds a gold star of credibility to a business. We find retargeting is the most cost-effective way to convert people who have visited sites into actual sign-ups. It’s more effective than any other kind of media buying.”

Forest Key, CEO buuteeq

SITUATION: buuteeq is a leader in online marketing for hotels. The company recently integrated AdReady’s software platform into its digital marketing system (DMS) to deliver effective, affordable online advertising and demand generation services to hotels worldwide. buuteeq’s DMS enables independent hotels to cost-effectively create and manage high-performing websites, iPhone and mobile device content, a hotel Facebook page and direct-to-hotel online reservations. Hotels simply upload assets and data through an easy-to-use web-based ‘BackOffice’ and populate multiple digital marketing channels automatically, using proven-effective formats. More than 1,500 hotels in 30 countries are using buuteeq’s value-added solutions.

TAKING ACTION: buuteeq sought an online digital advertising partner that would provide the company with all the intelligence of a media company in a software platform. With AdReady, buuteeq can help customers execute sophisticated ad strategies, such as retargeting, that were once beyond their reach. They can also easily develop a range of creative concepts using AdReady’s templates-based system, as well as leverage advanced analytics to continually adjust creative and landing pages based on what’s working best.
buuteeq taps AdReady to make cost-effective network media buys (e.g., Yahoo!, Google, Facebook) through a central dashboard. The superior quality of AdReady’s ad network enables buuteeq’s hotel clients to appear on a broader range of sites with higher quality of traffic.

RESULTS:

With AdReady’s retargeting capabilities, buuteeq’s clients are already seeing an increase in customers driven to their site. buuteeq itself also uses retargeting to drive customers to its own site, targeting hoteliers who have visited buuteeq’s site in the past.
buuteeq estimates hotels will spend up to $1,000/month on retargeting campaigns, providing the company with a valuable new revenue stream. Additionally, buuteeq estimates it will take just one to two bookings per month for most hotels to see a return on their advertising investment.
buuteeq has found retargeted ads through AdReady are 400% more cost effective than a straight Google ad buy.

TUPLEO CONVENTION AND VISITORS BUREAU: LEVERAGING THE POWER OF ADREADY TO CREATE A “LARGER THAN LIFE” ONLINE DISPLAY ADVERTISING PRESENCE

“Search is costing us the same amount per click, but we’re not seeing nearly the results that online display delivers. For anyone who wants to have an impressive online presence that can be targeted to specific consumers or geographies, AdReady is convenient, easy to use and can fit your budget. And most importantly, you’ll see results. I get told every week, by folks in the community and folks who come to visit, that I must be doing a bang-up job with Tupelo’s marketing as people see the ad everywhere.”

Sean Johnson, Marketing Director Tupelo (Mississippi) Convention & Visitors Bureau

TAKING ACTION: The Tupelo CBV had used display advertising sporadically in the past, but wanted to successfully execute a sustained campaign that would provide outstanding visibility for its members. And because the CVB’s marketing department was resource-constrained, they sought a one-stop solution that would enable them to leverage a range of critical functionality including creative, media buying, retargeting and reporting.

RESULTS: Thanks to AdReady, the Tupelo CVB’s ads have consistently been in the top traffic sources, often in the top three, just behind organic search and direct. With AdReady, the Tupelo CVB can now quickly design one ad creative that can be repurposed across the entire spectrum of media buys, saving time and money. AdReady gives the CVB the power to secure “blue chip” placements on sites such as Yahoo! that were previously too expensive for them to consider. The CVB can also use AdReady to micro-target specific demographics and re-target those prospective visitors on other online sites.

GROWING REVENUE OPPORTUNITIES AND STRENGTHENING SERVICE CAPABILITIES THROUGH THE POWER OF ONLINE DISPLAY

		“With AdReady for Agencies, Avala has taken our online display ad skill set to the next level, which enables us to take our client services to the next level. Thanks to AdReady, we can help our clients’ advertising programs stay cutting edge and ahead of the competition.”
With AdReady, Avala can manage all aspects of its clients’ online display ad campaigns through one central portal. This enables the agency to make changes to creative on the fly, versus working through a publisher, to ensure ads deliver the right message to the right audience at the right time. What was once a tedious, time intensive process of managing the display ad process is now easy and immediate for Avala – and provides its clients with impactful results. The ability to offer effective display ad services offers Avala a powerful value-added tool for generating additional revenue and delivers a strong competitive advantage for the agency.
Spencer Ward Manager, Business Development Avala, a St. Louis-based research and marketing firm. Avala sought to provide its clients with a strong digital display advertising capability. Avala was also new to the digital display world and needed a solution that would help it quickly master the intricacies of online advertising.Read the Case Study

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