AdReady Blog

Audience Targeting Coming From A Neighborhood Store Near You

Dentists, dry cleaners and other local business owners want the same search and ad targeting platforms as national brands and retailers, but can’t reach that goal due to complicated systems and lack of technology. … The first stage becomes developing easy to use online display ad tools, allowing small businesses to access inventory and build […]

Attribution Challenges Business Objectives

Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search marketers this year. This requires significant data, technology and support from c-level executives across all business units in the organization to become successful. Structural changes […]

How Online Advertising Can Make Political Ads More Effective

AdReady’s Randy Wootton explains what the web can offer in an election year that TV can’t. ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still […]

AdReady Touts Software Bent on “Democratizing Display”

ADOTAS – AdReady, a company that uses “non-intuitive” strategies to help smaller-budget advertisers and marketers compete with more financially-endowed brands for successful online display ad campaigns, stepped out of the woodwork today after spending the past several months testing its technology with a select group of companies. As AdReady senior vice president Randy Wootton put […]

buuteeq and AdReady Partner to Help Hotels Reach Digital Consumers With Integrated Marketing and Advertising Campaigns

Two innovators in digital marketing, online advertising technology pioneer AdReady and buuteeq, creator of the world’s first digital marketing system for hotels, have joined forces to bring hotels new tools in their efforts to reach and convert guests online. buuteeq is integrating AdReady’s software platform into its digital marketing system to deliver effective, affordable online […]

AdReady Helping Smaller Advertisers

AdReady is a company that works to help smaller marketers, specifically those with tighter budgets, compete against the larger competitors who do not have such budgets holding them back. AdReady primarily focuses on a subtle strategy that seems to be working. Smaller business that are looking to reach more customers will need to look into […]

American Express OPEN introduces AdManager for small businesses

New York—American Express OPEN, the company’s small-business solutions division, has launched a new tool to help businesses create, target and measure online advertising campaigns. AdManager, which is part of OPEN’s array of business productivity apps, allows businesses to create template-based ads; test messages against audience segments; and access campaign reporting tools, among other features. Read […]

Amex’s Latest SMB Initiative: Display (Self-Serve & Simple)

Over the past year, American Express has embarked on a series of initiatives centered on digital advertising intelligence for SMBs. These include SearchManager (via Clickable) for SEM and multiple social media experiments with Facebook and Foursquare. Now, its small business-focused OPEN division is rounding out the suite with AdManager, which utilizes AdReady’s dynamic display capability […]