–blog post by AdReady’s Chief Scientist, Olly DownsOnline Display Advertising can be the natural progression from Search Advertising for Small and Medium Businesses looking to drive lead generation and direct customer conversion online. But relatively high CPCs and low direct conversion rates can lead advertisers to the conclusion that Display Advertising “just doesn’t work” for them.
Taking inspiration from the book “Moneyball” describing the Oakland A’s 2002 season, we explore how using principles that explore and optimize indirect pathways to conversion can result in different conclusions about Display Advertising. These principles guide AdReady’s Collective Insights platform.
Along the way we pick the 2011 World Series’ MVP, based on 2011 Regular Season Performance, and show why buying A-Rod just isn’t worth it!
If you want more information about how to increase the ROI of your display advertising campaigns and what Collective Insights is, join us on December 19th, at 10am PST, for a FREE interactive and informative webinar with Olly Downs.
Sign ups are limited, so go here to register now!
