Leverage AdReady’s industry leading DSP technology to amplify your Display, Retargeting and Mobile advertising campaigns
What is a Demand-side Platform or DSP?
A DSP is a system that allows digital advertisers to manage multiple ad exchange and ad network accounts through one interface. DSPs provide automated access to auction-based real-time display advertising inventory that enables advertisers to set up campaigns with very distinct targeting attributes and pricing. Improving on the standard Insertion Order media buying process, DSPs have automated the buying process and make audience-based buying much easier to do. Much like Paid Search, using DSPs allows advertisers to optimize campaigns based on key performance indicators or benchmarks including cost-per-clicks and cost-per-action.
AdReady’s award winning DSP technology helps advertisers to build engaging ads, micro-target their audience, purchase display inventory through multiple ad networks/exchanges, and compile reports on campaign performance in one centralized dashboard. AdReady’s centralized and easy to use interface eliminates the need to advertise directly with multiple publishers, networks, and exchanges. Gone are the days where you would have to contact multiple sales reps to receive information, negotiate terms and conditions, sign multiple IOs, and hope your display campaigns would perform. AdReady eliminates several time consuming steps and helps you launch display, Retargeting, and mobile campaigns in minutes instead of days or weeks. AdReady’s platform helps you maximize your media dollars by purchasing real-time inventory through ad exchanges saving you hundreds of dollars compared to going direct to publishers. Add that to our Creative-tool, optimization capabilities, and amazing account management support and AdReady is simply a Better Way to do Display!
