AdReady’s look-a-like Retargeting solution is enabled with placement of a pixel on your website to gauge the behavior of your best-performing customers. The pixel builds models of your customers and how they interact with your brand upon conversion. The solution then finds other consumers who share those characteristics which makes them good candidates to become customers as well. Similar to Search Retargeting, Look-a-like Retargeting helps you reach in-market customers who have not converted on your website before.
