KING OF THE WEB: COST-EFFECTIVELY RETARGETING VISITORS TO DRIVE SITE TRAFFIC, LOOK LARGER THAN LIFE
“Managing our online advertising is just one thing our small team is trying to do in addition to the day-to-day responsibilities of growing a start-up business. AdReady helps us contract with third party ad servers, negotiate insertion orders with multiple networks and inventory, and gives us the resources to place multiple different types of action tags. With AdReady, we can do all that in one place, at one cost.”Casey SelleckVP, Marketing & Business Development King of the Web |
SITUATION: Launched in 2011, King of the Web is an online platform that enables visitors to cast their votes for the most entertaining web content in categories such as music and comedy. The company’s founders were already proponents of the power of online digital advertising and came to AdReady as a cost-effective and powerful solution to make the site look larger than life and help drive sticky traffic.
TAKING ACTION:Because of the demographics of King of the Web’s target visitor, the company sought an online display platform that would enable it to take advantage of various social channels, including Facebook, Youtube and Twitter. AdReady’s social and retargeting capabilities help King of the Web reach their target customer efficiently and at low cost.
RESULTS:
- AdReady’s advanced retargeting capabilities enables King of the Web to engage with visitors who haven’t recently voted and keep them returning to the site again and again. Because of AdReady’s broad inventory sources, King of the Web can retarget users wherever they are on the web and get the site’s messages in front of them.
- Retargeting CTR in January 2012 was .25%, also the lowest bounce rate on the media plan.
- King of the Web leveraged AdReady’s retargeting capabilities to drive users to download the site’s new mobile app.
FUSION MARKETING GROUP: CAPTURING AN AGENCY MARKET NICHE THROUGH THE STRATEGIC USE OF ONLINE DISPLAY ADVERTISING
“Our goal is for clients to view Fusion as a strategic, value-added business partner. AdReady’s full-function yet easy-to-use platform allows us to provide a unique capability to our clients, which enables them to boost recruitment conversion rates and see outstanding return on investment from their online advertising spend.”Georgia Dardick, co-ownerFusion Marketing Group |
|||
|
SITUATION: Fusion Marketing Group is a healthcare-focused recruitment marketing company. The agency works with hospitals and health systems across the country to identify and recruit highly sought-after healthcare professionals. A critical issue plaguing healthcare recruiting is the significant rate of abandonment associated with completion of the online application process. This results in a meager 10 percent average conversion rate from recruits to hires.
TAKING ACTION: Fusion was new to online display advertising when it started working with AdReady in early 2011, but quickly recognized its power for targeting qualified professionals and keeping hospital clients top of mind with these valuable prospects.
RESULTS:
|
|||
buuteeq: HELPING INDEPENDENT HOTELS LOOK LARGER THAN LIFE THROUGH THE POWER OF RETARGETING
“AdReady’s retargeting capabilities provide a highly effective way for buuteeq to help hotels to increase the conversion rates on traffic that has wandered off and say: ‘Hey, come back.’ The end result is that a hotel seems bigger and larger than life since the ads follow the user to so many other web sites. It really adds a gold star of credibility to a business. We find retargeting is the most cost-effective way to convert people who have visited sites into actual sign-ups. It’s more effective than any other kind of media buying.”Forest Key, CEO buuteeq |
|||
|
SITUATION: buuteeq is a leader in online marketing for hotels. The company recently integrated AdReady’s software platform into its digital marketing system (DMS) to deliver effective, affordable online advertising and demand generation services to hotels worldwide. buuteeq’s DMS enables independent hotels to cost-effectively create and manage high-performing websites, iPhone and mobile device content, a hotel Facebook page and direct-to-hotel online reservations. Hotels simply upload assets and data through an easy-to-use web-based ‘BackOffice’ and populate multiple digital marketing channels automatically, using proven-effective formats. More than 1,500 hotels in 30 countries are using buuteeq’s value-added solutions.
TAKING ACTION:buuteeq sought an online digital advertising partner that would provide the company with all the intelligence of a media company in a software platform. With AdReady, buuteeq can help customers execute sophisticated ad strategies, such as retargeting, that were once beyond their reach. They can also easily develop a range of creative concepts using AdReady’s templates-based system, as well as leverage advanced analytics to continually adjust creative and landing pages based on what’s working best.buuteeq taps AdReady to make cost-effective network media buys (e.g., Yahoo!, Google, Facebook) through a central dashboard. The superior quality of AdReady’s ad network enables buuteeq’s hotel clients to appear on a broader range of sites with higher quality of traffic.
RESULTS:
|
|||
TUPLEO CONVENTION AND VISITORS BUREAU: LEVERAGING THE POWER OF ADREADY TO CREATE A “LARGER THAN LIFE” ONLINE DISPLAY ADVERTISING PRESENCE
|
“Search is costing us the same amount per click, but we’re not seeing nearly the results that online display delivers. For anyone who wants to have an impressive online presence that can be targeted to specific consumers or geographies, AdReady is convenient, easy to use and can fit your budget. And most importantly, you’ll see results. I get told every week, by folks in the community and folks who come to visit, that I must be doing a bang-up job with Tupelo’s marketing as people see the ad everywhere.”Sean Johnson,Marketing Director, Tupelo (Mississippi) Convention & Visitors Bureau |
|||
|
TAKING ACTION: The Tupelo CBV had used display advertising sporadically in the past, but wanted to successfully execute a sustained campaign that would provide outstanding visibility for its members. And because the CVB’s marketing department was resource-constrained, they sought a one-stop solution that would enable them to leverage a range of critical functionality including creative, media buying, retargeting and reporting.
RESULTS: Thanks to AdReady, the Tupelo CVB’s ads have consistently been in the top traffic sources, often in the top three, just behind organic search and direct. With AdReady, the Tupelo CVB can now quickly design one ad creative that can be repurposed across the entire spectrum of media buys, saving time and money. AdReady gives the CVB the power to secure “blue chip” placements on sites such as Yahoo! that were previously too expensive for them to consider. The CVB can also use AdReady to micro-target specific demographics and re-target those prospective visitors on other online sites.
|
|||
GROWING REVENUE OPPORTUNITIES AND STRENGTHENING SERVICE CAPABILITIES THROUGH THE POWER OF ONLINE DISPLAY
|
|||
|
With AdReady, Avala can manage all aspects of its clients’ online display ad campaigns through one central portal. This enables the agency to make changes to creative on the fly, versus working through a publisher, to ensure ads deliver the right message to the right audience at the right time. What was once a tedious, time intensive process of managing the display ad process is now easy and immediate for Avala – and provides its clients with impactful results. The ability to offer effective display ad services offers Avala a powerful value-added tool for generating additional revenue and delivers a strong competitive advantage for the agency. |
|||
|
Avala, a St. Louis-based research and marketing firm. Avala sought to provide its clients with a strong digital display advertising capability. Avala was also new to the digital display world and needed a solution that would help it quickly master the intricacies of online advertising. Read the Case Study |
|||
“With AdReady for Agencies, Avala has taken our online display ad skill set to the next level, which enables us to take our client services to the next level. Thanks to AdReady, we can help our clients’ advertising programs stay cutting edge and ahead of the competition.”
