White Papers
Learn more about the AdReady technology platform by downloading our White Papers, Case Studies and Webinars. Check back often to keep up with the latest offerings. If you don’t find the information you need here, contact us at marketing@adready.com.
Display Ad Retargeting
With display booming in the digital advertising landscape, marketers must embrace tactics to optimize their display campaigns. This need becomes even more pronounced in light of the fact that most visitors access an advertiser’s website only to prematurely leave without converting. Digital advertisers can tackle this issue by using retargeting, a powerful tool capable of recapturing the attention of lost prospects in a way that is affordable and easy to do. Supplemented by industry statistics and AdReady success stories, this white paper will provide insight on what retargeting is, how it is implemented, and the positive effects it has on seemingly lost prospects as well as campaign results…
Precision Campaigns
This paper will discuss a new way to cost effectively reach your micro-targeted audiences with unique, tailored messages. At AdReady, we call it Precision Campaigning. The promise of Precision-Campaigning is an important one, because if done effectively, it improves the ability of marketers to achieve their overall goal: to deliver the right message, to the right person, at the right time. The challenge for marketers revolves around the fact that historically display has been too complicated to implement these strategies in a cost-effective way. Production of digital creative is expensive, and display media is increasing fragmented. Now however, there are platforms that make Precision Campaigning simple, scalable, and cost effective…
The Display Advertising Ecosystem: The More You Know, The More You’ll Grow
Display advertising is well into its second decade of existence—and in that time, it has become much more effective and accessible. Yet many marketers have still not successfully integrated it into their marketing programs. Why? One reason is that the display advertising ecosystem has become incredibly complex, and many advertisers just don’t know where to start. This white paper will expand your knowledge of the display advertising ecosystem—and ensure a better return on advertising spend (ROAS). Armed with this information, you can decide how to build a new program or improve an existing one…
10 Reasons to Use Display Advertising
Fewer than 50,000 companies worldwide use banner ads, while nearly 1.5 million use search ads. The primary reason for this discrepancy is simple: while creating a search ad has always been affordable and easy (through services such as Google AdWords and Yahoo! Search), display ad services have historically posed more obstacles for marketers, from enormous design costs to complex campaign management requirements. Advanced advertising technologies are finally reversing this trend—helping advertisers of all sizes take advantage of the many benefits of display advertising. This white paper frames ten of the most compelling reasons why an advertiser should use display advertising…
Search Ads + Banner Ads: A Powerful One-Two Punch
Search engine marketing (SEM) and pay-per-click (PPC) marketing services—such as Google AdWords, Yahoo! Search, and Microsoft adCenter—have become extremely popular, growing to a $10 billion industry in just a few years. These services deliver predictable results, straightforward targeting capabilities, and clear metrics to demonstrate return on advertising spend (ROAS)…
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