– blog post by AdReady’s Senior Account Manager, Kingway Yeh
They say there are only two things in life that are inevitable: death and taxes.
With the explosion of social media in recent years and specifically, continued membership growth on Facebook, it can be argued that an advertising agency will inevitably encounter client questions on Facebook advertising and how to effectively run an ad on Facebook. As more and more people spend their time online and on Facebook, it becomes imperative for agencies to be able to effectively manage not only online advertising for a client, but their Facebook advertising as well. This is where AdReady’s initiative to drive Social and Display innovation step in.
Beta testing of AdReady’s Facebook Marketing API integration will begin shortly, and it brings the exciting capability of simplified Facebook campaign creation and bulk Facebook ad management. In addition to the various integrated media sources within the AdReady platform, this implementation will bring an expanded capability to manage, track and report on Facebook campaigns and Facebook Connections. No longer will you need to manage online display campaigns in one interface, then jump into Facebook’s interface to manage an isolated set of campaigns. With AdReady, you will have access to a consolidated campaign management tool and reporting interface. Keep track of the typical branding and marketing metrics while also seeing the number of Likes driven by your Facebook efforts. Get access to actionable reports that allow continuous optimization efforts based on Facebook data and so much more.
Drive client ROI by consolidating your Social and Display campaign management efforts. Contact Us today for details.