Unlike Site Retargeting, Search Retargeting helps you reach and attract new customers who have searched for your offering in a Search Engine. AdReady’s Search Retargeting solution gives you the efficiency of search engine marketing with the reach of display. Now you can target in-market customers who are conducting specific searches on major search engines including Bing and Yahoo!
How can Search Retargeting improve campaign performance?
Search Retargeting helps you engage with active shoppers who are ready to purchase your product or convert on your desired action. Campaigns are setup quickly by targeting users who are searching for a list of keywords. Once the user searches for any of the keywords on the list, they become part of the keyword cookie pool and are eligible to see your Retargeted display ads across their favorite sites. Search Retargeting can enhance the results of your SEM strategy by extending your reach outside of search engines. SEM campaigns only work if a user clicks on your ad whereas Search Retargeting gives you another opportunity to find customers even if they clicked on your competitors’ ads or didn’t even see your text ad.
