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The History of Advertising
The advertising industry and people who work in it have impacted our culture and shaped our lives in ways large and small for decades. Tag-lines like “Just Do It,” “Got Milk?” and “I Want My MTV” are part of our every day vernacular.
Who were the talented minds who created these lines? Who were the advertising pioneers who created icons that are now part of the American Psyche such as “The Marlboro Man”, “Jolly Green Giant” and the “Michelin Man”.
Making Sense of the Changes in the Display Advertising Market
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
10 Reasons Your Competition Is Using Display Advertising
Fewer than 50,000 companies worldwide use banner ads, while nearly 1.5 million use search ads. The primary reason for this discrepancy is simple: while creating a search ad has always been affordable and easy (through services such as Google AdWords and Yahoo! Search), display ad services have historically posed more obstacles for marketers, from enormous design costs to complex campaign management requirements. This webinar will discuss how you can leverage technologies such as AdReady’s to create powerful Display Ads and increase your Marketing ROI.
A 7-step Battle Plan for Small-to-Medium-sized Agencies: How to use digital display ad tools to keep clients and grow your agency
There are many channels that you should be ready to recommend to your clients in the digital arena, all of which can drive results and become foundational elements for your client’s digital success. This webinar will cover seven of these core principles—and show how display advertising fits at the core of your entire online strategy.
The Display Advertising Ecosystem: The More You Know, The More You’ll Grow
Thanks to the growing popularity of display, advertisers have more choices than ever when it comes to placing display ads. This is both good and bad. While advertisers can now hire an agency, use a publisher’s service, tap into an ad network, and more, this smorgasbord often overwhelms and confuses advertising and marketing professionals. This webinar will describe and demystify the display advertising landscape.
