Find out how banner ads
and search ads work better together.

This white paper summarizes recent studies that show how search advertising works even better when
combined with display advertising.

Search and display advertising together boost click-through rates by 22 percent on average, and they boost onsite
engagement and both online and offline purchasing. Technology advances are making display advertising just as simple,
cost-effective, and metrics-driven as search—so this new evidence makes banner advertising a compelling option for
even small- and medium-sized businesses.